Descrizione
Transforming Companies aims to bridge the gap between Anglo-Saxon management models and the Italian entrepreneurial reality, characterised by SMEs, often family-run. This book combines theory and practice in an innovative and concrete approach, providing useful tools and reflections for young professionals, experienced managers and entrepreneurs looking for new insights to optimise the management of their companies.
Six pillars characterise the proposed management model: organisational structure, governance, expected behaviour, top management processes, transformation projects and sustainability over time. Each pillar is explored in depth with a focus on the impact of digitisation.
What makes this text truly unique is the story of Cesare Amedeo Bertossi, a fictional character who experiences the challenges and victories of business management first-hand, highlighting the importance of human capital. The reader follows his journey from initial confusion to the creation of a successful business, learning from his mistakes and insights.
Real-life case studies, interviews with successful professionals and a practical guide to adopting the model complete the book, including a questionnaire to assess the state of your company and what you can do to improve it. Transforming Companies is more than a book: it is a transformation tool, designed to build a solid, sustainable business ready to improve in the dig era.
